A sensory signature for brands in their physical spaces.
Odotypes are something like an olfactory fingerprint; a sensory signature for brands in their physical spaces. They are fragrances specifically designed to represent a particular brand, place or space, creating an instant emotional connection.
Our odotypes
The end result is a fragrance that not only permeates the shop, but becomes an integral part of the customer experience. The detail that completes the entire shopping experience. At Essential, we create odotypes that tell stories. In a world saturated with visual and auditory stimuli, the sense of smell is a powerful tool.
It is both an art and a science. The first step is to understand the brand's identity, its philosophy, its history, its audience... after analysing all the information, we select the combination of aromatic notes that capture that essence to create a memorable olfactory pyramid.